If you’re looking to drive more traffic to your site, you need a reliable source of new visitors. This can be as simple as publishing a blog post that has relevant keywords and is media-friendly. But if you want to see results beyond simply driving traffic, you need to incorporate social media into your blogging strategy. Today’s crowded digital landscape means posting on social media sites isn’t enough anymore – you need to make sure that your followers see those posts and are encouraged to click through and visit your site. Here are some great tips for incorporating today’s most popular social media sites into your blog strategy so that you get the most out of them in terms of driving traffic to your site:
Facebook’s audience is one of the biggest, so it would be a waste if you didn’t post on Facebook. Post consistently on your timeline to give your followers something new to look forward to every day.
: Posting on Twitter is still one of the most effective ways to get your posts seen by potential visitors. Posting on Twitter is still one of the most effective ways to get your posts seen by potential visitors. In fact, 64 percent of consumers say they follow brands on Twitter if they share with them interesting content on social media.
But posting something that doesn’t involve your business or industry can be a hard sell and won’t really help you drive traffic to your site. One way to make it easier for people to click through and visit your site is by adding a link to your tweet that takes readers directly there. This will help you reach more people who are interested in your content!
Snapchat
If you’re looking to increase your website traffic and attract new visitors, social media sites like Snapchat are a perfect fit. These apps give your website the chance to reach out to young people who might not be able to visit your site otherwise. The great thing about Snapchat is that there are no hard and fast rules as to what you can or cannot post on the app—you have a lot of freedom, which means you can get creative with your content and try something new! The best way to use Snapchat on your blog is to post about something that is related to your niche.
People will want to visit your site for more information about the subject, but they’ll also want to follow you on Snapchat. It’s important that these followers don’t miss any updates from you because they might not come back if they only see one update every few days or weeks. To make it easier for them, set up an account with Instagram so that all of your posts are posted on both platforms at the same time. If people see that they can expect updates from you on both Instagram and Facebook, they’ll feel better about following you on Snapchat too!
Google+
Google+ is a powerful tool for bloggers and marketers. Google+ has a lot to offer its users, such as the ability to share content with your followers and access to trending topics before anyone else. You can also use Google+ to promote events or products that you’re interested in. This makes it a great place for bloggers to get new readers and build up their audience base. If you want your posts to be seen by your social media followers, then take advantage of Google+.
For example, select an interesting question about the topic you’re talking about, like “What are the best tips for getting started in photography?” Then use G+ Hangout Chat – which allows your post to be read in real-time by others – so that people can ask questions and interact with you.
YouTube
YouTube is one of the most popular social networking sites and a great way to get people to visit your website. When you publish videos on YouTube (especially if they are relevant to your business), you can usually get a lot of views. By posting videos that are 2–5 minutes long, you can also create content that will keep people on your site longer as they watch. YouTube offers user-generated content, which you can use as well.
According to HubSpot, 95 percent of users trust peer reviews more than paid ads. Be careful when creating these types of posts because this type of content might be seen as spammy and could result in losing followers or having lower engagement. In order to make sure these posts don’t fall into spam territory, make sure you follow some best practices for making a post about user-generated content:
1) Create a list of guidelines for what you want to post and share it with readers.
2) Link back to other relevant blogs or websites with similar topics so there’s no confusion about where the information came from.
3) Make sure to provide a link back in the title so people know where they can find more information about the topic they’re curious about.
Conclusion
With the ever-changing social media landscape, there are a number of new platforms for your business to consider. Sign up for at least two of these platforms and update your site with social media icons to make your content more interactive. Keeping up to date with the latest trends and technologies is imperative, so make it a part of your daily routine.